{"id":61619,"date":"2026-10-31T20:07:13","date_gmt":"2026-10-31T17:07:13","guid":{"rendered":"https:\/\/infolight.ua\/2026\/10\/31\/ai-isn-t-broken-it-s-just-hungry-snickers-has-created-a-bar-for-chatgpt\/"},"modified":"2026-10-31T20:07:13","modified_gmt":"2026-10-31T17:07:13","slug":"ai-isn-t-broken-it-s-just-hungry-snickers-has-created-a-bar-for-chatgpt","status":"publish","type":"post","link":"https:\/\/infolight.ua\/en\/2026\/10\/31\/ai-isn-t-broken-it-s-just-hungry-snickers-has-created-a-bar-for-chatgpt\/","title":{"rendered":"“AI isn’t broken, it’s just hungry”: Snickers has created a “bar” for ChatGPT"},"content":{"rendered":"\n

Snickers suggested \u201cfeeding\u201d chatbots a digital candy bar whenever they make up facts or try to flatter the user. Behind the playful packaging lies a real problem: language models still make frequent mistakes, and humans have to verify their responses.<\/strong><\/p>\n\n\n\n

Mars launched the Hungr.AI campaign in the U.S. on August 31, according to Dexerto<\/a><\/strong>. It builds on the slogan \u201cYou\u2019re not you when you\u2019re hungry,\u201d which Snickers has been using since 2010. Now, the brand has declared artificial intelligence to be \u201chungry,\u201d and calls Hungr.AI the world\u2019s first digital candy bar for AI.<\/p>\n\n\n\n

What’s Inside the “Digital SNICKERS”<\/h2>\n\n\n\n

On the campaign website<\/a>, users copy \u201cDigital SNICKERS\u201d and paste it into a conversation with ChatGPT\u2014the brand recommends doing this in the mobile app. The page promises \u201cclearer answers\u201d and \u201csharper thinking.\u201d<\/p>\n\n\n\n

In fact, a \u201cbar\u201d is a text instruction\u2014that is, a prompt. As Tom\u2019s Guide<\/a> discovered, it instructs ChatGPT to review the conversation, find the user\u2019s last question, look at its own response, and answer again\u2014in a more concise and to-the-point manner. Mars explains that the instruction works within the user\u2019s session: the company doesn\u2019t see the conversation and doesn\u2019t run its own model.<\/p>\n\n\n\n

Tom\u2019s Guide reviewer Amanda Caswell tested the \u201csnack\u201d on three queries<\/strong>. The responses after using it were no worse\u2014and sometimes shorter and more to the point. However, in her view, this doesn\u2019t cure the \u201challucinations\u201d: the \u201csnack\u201d is just a disguised request to \u201ccheck and try again.\u201d<\/p>\n\n\n\n

Why Chatbots Need a \u201cSnack\u201d<\/h2>\n\n\n\n

The campaign capitalizes on two real flaws in generative AI. The first is hallucinations, when the model confidently provides false information. The second is sycophancy, when a chatbot agrees with the user instead of correcting them. In April 2025, OpenAI even rolled back the GPT-4o update in ChatGPT because the model had become overly sycophantic, NBC News<\/a> reported.<\/p>\n\n\n\n

Mars does not claim that Snickers fixes AI. The answers to questions<\/a> on the campaign website state: Snickers provides the tool, the language model generates the response, and users should verify the facts on their own.<\/p>\n\n\n\n

\n

\u201cIf hunger causes people to act out of character, we can have a little fun when AI starts doing the same thing.\u201d<\/p>\n\u2014 explained Ashley Hill<\/strong>, Mars\u2019s vice president of brands and content marketing, to LBB<\/a> <\/cite><\/blockquote>\n\n\n\n

The Real Snickers Bar\u2014Only for Americans<\/h2>\n\n\n\n

U.S. residents aged 18 and older who participated in the campaign via Reddit or Snapchat could also receive a regular Snickers bar delivered through DoorDash. This part of the promotion was limited to 3,000 bars<\/strong> and ran from August 31 to September 20, so it has already ended.<\/p>\n\n\n\n

The campaign was developed by the BBDO agency. Two commercials were filmed for it, in which a \u201chungry\u201d AI advises people to run a marathon without training and get a tattoo in a questionable spot.<\/p>\n\n\n\n

The practical lesson from this story is obvious. If a chatbot\u2019s response seems questionable, ask it to review it, and verify the key facts using the original source.<\/p>\n\n\n\n

Photo: Famartin \/ Wikimedia Commons<\/a>, CC BY-SA 4.0<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Snickers suggests feeding ChatGPT a \u201cdigital bar\u201d whenever the chatbot makes a mistake or tries to flatter you. In reality, this is a prompt that asks the AI to review its own response\u2014and it doesn\u2019t eliminate the need to fact-check.<\/p>\n","protected":false},"author":25,"featured_media":61616,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1287,1690,1307],"tags":[],"class_list":["post-61619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infospace","category-neus","category-technology"],"jetpack_featured_media_url":"https:\/\/infolight.ua\/wp-content\/uploads\/2026\/10\/snickers-bar-wrapper.jpg","_links":{"self":[{"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/posts\/61619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/comments?post=61619"}],"version-history":[{"count":0,"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/posts\/61619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/media\/61616"}],"wp:attachment":[{"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/media?parent=61619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/categories?post=61619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infolight.ua\/en\/wp-json\/wp\/v2\/tags?post=61619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}